Accelerating Content Acquisition & Market Growth in Print & Publishing business

    About Repro

    Founded in 1990, Repro India Limited is a global leader in comprehensive publishing services. Specializing in offset printing, print-on-demand, and digital solutions, they empower publishers worldwide with customized, efficient, and innovative content distribution strategies.

    Industry

    Publishing Services, Printing Solutions, and Digital Content Distribution

    The Problem

    Repro faced significant challenges in optimizing its content acquisition strategy. The company needed to identify top-selling titles that would be profitable while determining the best distribution model—either print-on-demand or maintaining physical inventory. This process had to scale effectively to manage millions of books, all while ensuring rapid decision-making to remain competitive. Key factors influencing these decisions included profitability, availability, and the saleability of potential acquisitions.

    The Solution

    Nextqore implemented its AnySource Data Combiner and Data Reason Builder to transform Repro’s content acquisition process into a data driven endeavor.

    AnySource Data Combiner was utilized to

    • Identify top selling content from digital sources
    • Multi source detailed metadata about the content for better decisioning

    Data Reason Builder played a crucial role in

    • Augmenting and contextualizing the collected data
    • Computing profitability and recommending distribution mode
    • Analysing Competitor pricing to inform Repro’s pricing decisions

    The Result

    The digitalization of Repro’s content acquisition process led to a more efficient, data driven operation, allowing acquisition teams to concentrate on the most impactful content.

    • Daily Recommendations
      Over 30,000 books across more than 250 categories and subcategories are recommended for acquisition every day.
    • Accelerated Time to Market
      The time to market for new titles has decreased from weeks to days.
    • Enhanced Competitiveness
      Repro has improved its market position through better sourcing and pricing strategies, resulting in increased sales opportunities.
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